Goal Strategist

Achieve your company's most important and difficult goal.

Work Together
Work Together

Customers

“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."

— Brian Solano, CEO and Board Member

298 Goals. One Pattern

Over the course of 7 years, Adam systematically analyzed 298 of the world's most audacious goals and the projects behind them to understand why a few succeeded when most failed.

  • Land a Man On The Moon

  • BHAG: Build The World's Tallest Building

    Build The World's Tallest Building

  • Orbital Grade Reusable Rocket

  • The Worlds First Jumbo Jet (747)

  • Save an America icon Form Bankruptcy

    Save Ford From Bankruptcy

  • Map The Human Genome

  • Women's Right to Vote

    Women's Right to Vote

  • First to Climb Mount Everest

  • Smallpox Eradication

  • Free Climb Trango Tower

    Free Climb Trango Tower

  • DARPA Revolutionizing Prosthetics Program

    DARPA Revolutionizing Prosthetics Program

Through this research, Adam disproved the popular wisdom that you need an incremental approach to succeed. He discovered how the best leaders used versions of BHAGs, OKRs, and a set of meeting principles called the Heartbeat to succeed where most fall short.

Start Your Great Project
Start Your Great Project

About

Adam Stack is a Goal Strategist.

Inspired by his climbing partner Jim Collins, author of Good to Great, Adam studied 298 of the world's most audacious goals to understand what separated the few that succeeded from those that failed.

He has applied his research to lead growth at two acquired companies each reaching over a million users, turn around an underperforming division, and launch the largest medical education marketplace in the United States.

A former professional rock climber, Adam has also tested his research on some of the most demanding climbs, including Yosemite's El Capitan and Half Dome in under 24 hours.

He works with a few CEOs and athletes each year on their most important and difficult goals.

Stress Testing The Research

Climbing is Adam's research lab. Risk, reward, setbacks, team dynamics, clear finish lines. Every element of a great project and audacious goal exists on a wall. It's where he tests and refines ideas.

The Grand Teton Traverse, Jackson Hole, Wyoming, 17 hours — Partner: Tommy Caldwell
 Cirque of the Towers, Wind River, Wyoming, 16 hours — Partner: Tim Kemple 
El Capitan and Half Dome, Yosemite, California 20 hours — Partner: Tommy Caldwell

Special Thanks

Everyone working on a big goal needs a friend who sets a high bar to shoot for.

Special thanks to Jim Collins, my climbing partner and author of Good to Great.

When I was lost in my mountain of research, his choice of words and questions helped me see clearly.

Work Togeather
Work Togeather

“Adam subscribes to the philosophy that you pick a big goal and structure your life to make it happen. At this, Stack is relentless.”

— Chris Weidner, Journalist