Goal Strategist

Achieve your originations most important and difficult goal.

Work Together
Work Together

Customers

“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."

— Brian Solano, CEO and Board Member

"What sets Adam apart is his skill in sparking creativity, leading to fresh ideas and solutions that I hadn't considered before."

— Andreas Deptolla, Chief Technology Officer at Atari

The Gold Standard

Over the course of 7 years, Adam systematically analyzed 298 of the world's most audacious goals to understand why a few succeeded when most failed

  • Land a Man On The Moon

  • Build The Worlds Tallest Building

  • Orbital Grade Reusable Rocket

  • The Worlds First Jumbo (747)

  • Save an America icon Form Bankruptcy

    Save Ford From Bankruptcy

  • Map The Human Genome

  • Pass The 19th amendment: wWmen's right to vote

    Pass The 19th Amendment: Women's right to vote

  • First to Climb Mount Everest

  • Smallpox Eradication

  • Free Climb Trango Tower

    Free Climb Trango Tower

Through this research, Adam validated the use of BHAGs by Jim Collins and Jerry Porras, OKRs by John Doerr and discovered a missing piece to a puzzle called the Heartbeat. A set of meeting principles required to active any difficult team goal.

While all 298 goals used these concepts, the teams that beat the odds mastered them all. We call these truly special efforts Great Projects.

Start Your Great Project
Start Your Great Project

About Adam

Adam Stack is a Goal Strategist who specializes in achieving difficult goals.

Inspired by his climbing partner Jim Collins, author of Good to Great, Adam studied 298 of the world's most audacious goals to understand what separated the few that succeeded from those that failed.

Adam has personally applied his research and grew two companies to over a million users (each acquired), and turned around under performing devision in large public company.

A former professional rock climber, Adam has also used his research to climb some of the most audacious routes in the world, including Yosemite's iconic linkup, which includes climbing both El Capitan and Half Dome in under 24 hours.

In addition to personally leading goals, Adam works with a few CEOs and Athletes each year to help them apply there research to their most important and difficult goals.

Stress Testing The Research

Climbing is Adam research lab. Risk, reward, setbacks, team dynamics, clear finish lines. Every element of a great project and audacious goal exists on a wall. It's where I stress-test ideas before I bring them to clients. 

The Grand Teton Traverse, Jackson Hole, Wyoming, 17 hours — Partner: Tommy Caldwell
 Cirque of the Towers, Wind River, Wyoming, 16 hours — Partner: Tim Kemple 
El Capitan and Half Dome, Yosemite, California 20 hours — Partner: Tommy Caldwell

Special Thanks

Everyone working on big goal needs a friend who sets a high bar to shoot for.

Special thanks to Jim Collins, my climbing partner and author of Good to Great.

When I was lost in my mountain of research, his choice words and questions helped me see clearly.

Work Togeather
Work Togeather

“Adam subscribes to the philosophy that you pick a big goal and structure your life to make it happen. At this, Stack is relentless.”

— Chris Weidner, Journalist