Manage the Goal, Not the Project

Learn How

“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."

— Brian Solano, CEO and Board Member

The Great Projects

Over the course of 7 years, Adam systematically analyzed 298 of the world's most audacious goals and the projects behind them to understand why a few succeeded when most failed.

  • Land a Man On The Moon

  • BHAG: Build The World's Tallest Building

    Build The World's Tallest Building

  • Orbital Grade Reusable Rocket

  • The Worlds First Jumbo Jet (747)

  • Save an America icon Form Bankruptcy

    Save Ford From Bankruptcy

  • Map The Human Genome

  • Women's Right to Vote

    Women's Right to Vote

  • First to Climb Mount Everest

  • Smallpox Eradication

  • Free Climb Trango Tower

    Free Climb Trango Tower

  • DARPA Revolutionizing Prosthetics Program

    DARPA Revolutionizing Prosthetics Program

Start Your Great Project

About

Adam Stack is the creator of The Heartbeat.

The Heartbeat is a set of 3 principles used to accomplish any difficult team goal.

He has personally used The Heartbeat to help grow and sell two startups. He used it to increase lead volume by 21% for a large public company. And as a former professional climber, he used the principles to climb some of the hardest climbs in the world while staying alive.

His work is based on the Great Projects study, which examined the 298 most audacious goals in modern history to answer the question "why some company goals succeed when most fail."

In addition to personally applying the principles to his goals, Adam teaches The Heartbeat to select leadership teams working on a difficult goal.

Special Thanks

Everyone working on a big goal needs a friend who sets a high bar to shoot for.

Special thanks to Jim Collins, my climbing partner and author of Good to Great.

When lost in my mountain of research, his choice words helped me see clearly.

Work Togeather