Manage the Goal, Not the Project.

The Great Project Study

Over five plus years, I systematically studied nine of modern history’s Great Projects. The research challenges two of management’s most accepted assumptions: that you must choose between time, quality, and budget, and that ambitious work is safest when pursued incrementally. The Great Projects show that, under the right conditions, extraordinary results can be achieved at extraordinary speed.

  • Land a Man On The Moon

  • BHAG: Build The World's Tallest Building

    Build The World's Tallest Building

  • Orbital Grade Reusable Rocket

  • The Worlds First Jumbo Jet (747)

  • Save an America icon Form Bankruptcy

    Save Ford From Bankruptcy

  • Map The Human Genome

  • Women's Right to Vote

    Women's Right to Vote

  • First to Climb Mount Everest

  • Smallpox Eradication

  • Free Climb Trango Tower

    Free Climb Trango Tower

  • DARPA Revolutionizing Prosthetics Program

    DARPA Revolutionizing Prosthetics Program

Clients

“Before engaging Adam, we were stuck and spinning. His approach allowed us to create a transformational opportunity for the company."

— Brian Solano, CEO and Board Member

About

Adam Stack is the creator of The Heartbeat.

The Heartbeat is a set of 3 principles used to accomplish any difficult team goal.

He has personally used The Heartbeat to help grow and sell two startups. He used it to increase lead volume by 21% for a large public company. And as a former professional climber, he used the principles to climb some of the hardest climbs in the world while staying alive.

His work is based on the Great Projects study, which examined the 298 most audacious goals in modern history to answer the question "why some company goals succeed when most fail."

In addition to personally applying the principles Adam teaches The Heartbeat to select leadership teams working on a difficult goal.

Special Thanks

Everyone working on a big goal needs a friend who sets a high bar to shoot for.

Special thanks to Jim Collins, my climbing partner and author of Good to Great.

When lost in my mountain of research, his choice words helped me see clearly.

Work Togeather