The
Great
Project
Study
For the first time, worlds greatest projects, including putting a man on the moon and building the world's tallest building (in 2 years) were studied in direct comparison to each other. The five year study analyzed a set of 18 total projects: 12 great projects and 6 epic failures, with a combined budget of 120 billion dollars.
Regardless of the industry, budget, or era, the Great Project Study shows there is a set of key skills that separate epic failures from great projects.
About
Adam is the founder of the Great Project study and an expert on the ingredients of successful Great Projects.
Based on a half-decade of research, Adam developed the Great Project Recipe, which he teaches to disciplined and ambitious leaders working towards a Big Hairy Audacious Goal (BHAG) and project.
Before founding the Great Project Study, Adam led projects in multiple industries for organizations, including Coca-Cola and the National Breast Cancer Foundation.
He also played a crucial role in building a leading healthcare company, where he was responsible for growth. Under his leadership, the company tripled its revenue in four years, and reached over a million healthcare professionals before it was acquired in 2022.
Outside of his professional career, Adam is an avid rock climber and has climbed some of the world's most challenging Mountains, including Yosemite’s El Capitan and Half Dome.
