The Great Projects Study.
Built from the ground up, the Great Project Study analyzed the world's greatest projects to understand what they can teach us about organized performance.
For the first time, Great Projects, including putting a man on the moon and building the world's tallest building, were studied in direct comparison to each other. Over the course of five years, the study analyzed a set of 18 projects: 12 great projects and 6 epic failures, with a combined budget of $120 billion in today’s dollars.
Regardless of the industry, budget, or era, the Great Project Study presents compelling evidence that there is a set of project ingredients that separate epic failures from great projects.
Guiding Organizations Through Their Great Project.
Adam is the founder of the Great Project study and an expert on the ingredients of successful Great Projects.
Based on a half-decade of research, Adam developed the Great Project Recipe, which he teaches to disciplined and ambitious leaders working towards a Big Hairy Audacious Goal (BHAG) and project.
Before founding the Great Project Study, Adam led projects in multiple industries for organizations, including Coca-Cola and the National Breast Cancer Foundation.
He also played a crucial role in building a leading healthcare company, where he was responsible for growth. Under his leadership, the company tripled its revenue in four years, and reached over a million healthcare professionals before it was acquired in 2022.
Outside of his professional career, Adam is an avid rock climber and has climbed some of the world's most challenging Mountains, including Yosemite’s El Capitan and Half Dome.
